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Item type:Publication, Access status: without files , Where Technology and Content Fuse: Applying Technology Acceptance to the Usage of and Payment for Digital Journalism(2022-04-01); ; This paper investigates drivers of technology acceptance of and payment for digital journalism. Environments in which digital media content and technology are fused from the perspective of the user, have yet to be researched with technology acceptance models. In this paper, we subsume digital journalistic content as such technology and investigate how the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) explains the use of journalism. Further, we extend traditional acceptance research by investigating not only usage, but payment intention and behavior. To this end, we refer to a representative survey of the German online population (N=4240) and estimate effects within the framework of a structural equation model. The results reveal that the traditional model is better suited to explain usage, but can also explain a substantial part of the variance in payment. Above all, price value, hedonic motivation and social influence appear to have the strongest positive effects on intent and behavior. Surprisingly, effort expectancy has a positive influence on paying intent. Managers who engage in content creation should highlight these aspects. The findings further contribute towards a much needed, better understanding of user behavior across technologies.Publicationtype: Journal Article13 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Access status: without files , Customer Need Identification Methods in New Product Development: What Works "best"?(2018-02-01); ; Although new product development is associated with high failure rates, it is still the most natural measure for firms to grow and by that expand their market position. Therefore, firms need to optimally align product functions to the needs of their target customer. By conducting an online survey with 179 participants, this paper identifies the most commonly applied need identification techniques. We can show that analyzing internal data and external reports today is the most commonly used method, at least in the German-speaking world. Still, interacting with customers via different approaches is perceived as the most beneficial approach, at the same time being very resource-demanding. In contrast to most scientific studies analyzing this topic, we furthermore identify reasons for refusing certain methods, e.g. because of lack of knowledge and resources or severe resistance within the organizations. Additionally, we derive academic and practical information from the input of the survey data for an improved application in the future.Publicationtype: Journal Article946 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Access status: without files , Measuring the Cost Effects of Modular Product Architectures-A Conceptual Approach(2016-08-01); ; Modular product architectures offer a solution for the trade-off between offering the market a wide variety of products and improving a company's internal cost situation. However, individual cost effects that determine the extent to which modularity should be applied to product architecture are widely unknown in industry. In this paper, we develop a conceptual approach to provide suggestions for improving an examined modular product architecture from a cost perspective. Our work makes an important contribution: The conceptual approach accentuates which steps are necessary in order to recommend whether the product architecture's current degree of modularity should be enhanced or diminished.Publicationtype: Journal Article176 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Access status: without files , Product development in open design communities : a process perspectiveOpen source (OS) has raised significant attention in industrial practice and in scholarly research as a new and successful mode of product development. This paper is among the first to study open source development processes outside their original context, the software industry. In particular, we investigate the development of tangible products in so-called open design projects. We study how open design projects address the challenges usually put forward in the literature as barriers to the open development of tangible products. The analysis rests on the comparative qualitative investigation of four cases from different industries. We find that, subject to certain contingencies, open design processes can be organized to resemble OSS development processes to a considerable degree. Some practices are established specifically to uphold OS principles in the open design context, while others starkly differ from those found in OSS development. Our discussion focusses on different aspects of modularity as well as the availability of low-cost tools. © 2011 World Scientific Publishing Company.Publicationtype: Journal Article3