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From product development to market introduction : a co-citation analysis in the field of ramp-up
Publikationstyp
Conference Paper
Date Issued
2013
Sprache
English
Author(s)
TORE-URI
Volume
Vol. 1
Start Page
289
End Page
298
Citation
ICED 13, the 19th International Conference on Engineering Design, 19th - 22nd August 2013, Sungkyunkwan University (SKKU), Seoul, Korea / organised by Creative Design Institute, Sungkyunkwan University and the Design Society. Ed. by Udo Lindemann .... Castle Cary, Somerset : Design Society. - Vol. 1 (2013). - Seite 289-298
Publisher
Design Society
Shorter product life cycles and increasing market competition have driven firms to cut their development times and accelerate the introduction of new products into the market. Deviations from the target can lead to significant economic consequences. The use of new technologies and implementation of innovative approaches entail the risk that unexpected problems in the development and manufacturing process may arise. The literature review presented in this paper is based on a co-citation analysis and should help to understand the linkage between different research areas in the field of product launch. The co-citation analysis is a common tool for examining a body of literature and produces cluster-enhanced multidimensional scaling maps to visualize the subject's relatedness in an interdisciplinary literature field. An analysis of various research streams in the interdisciplinary field of ramp-up is essential to create a better understanding of critical causes of delay in launching a new product, the correlation between factors that influence the ramp-up performance and possible gaps in the research.
Subjects
Early design phases
Product launch
Product lifecycle management
Production ramp-up
Research methodology
DDC Class
600: Technik
620: Ingenieurwissenschaften