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Customer-perceived reputation and sustainable satisfaction in the German banking sector: structured abstract
Publikationstyp
Conference Presentation
Date Issued
2021-06-03
Sprache
English
Author(s)
Damberg, Svenja
TORE-URI
Citation
Academy of Marketing Science (AMS), World Marketing Congress (WMC): (2021)
Contribution to Conference
DDC Class
000: Allgemeines, Wissenschaft
330: Wirtschaft