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Anwendung des Data Mining zur Ableitung eines effizienten Produktfamilien-portfolios
Other Titles
Application of data mining for the derivation of an efficient product family portfolio
Publikationstyp
Conference Paper
Publikationsdatum
2017
Sprache
German
Institut
TORE-URI
Start Page
37
End Page
48
Citation
DFX 2017: Proceedings of the 28th Symposium Design for X: 37-48 (2017)
Contribution to Conference
Publisher
Tutech Verlag, TuTech Innovation GmbH
Companies want to meet the requirements of as many heterogeneous customers as possible on the one hand and offer a small variety as possible to save costs on the other hand. To resolve the resulting dilemma, this paper presents a procedure that provides a quantitative and objective decision-making basis for an efficient portfolio using data mining. Valuable information can be generated from the data that is overlooked by previous techniques by using various data mining tools. The application of the procedure in a case study shows that a similar customer satisfaction can be reached with just 40 % of the formerly available variants.
Schlagworte
Data mining
Efficient portfolio
Portfolio management
Requirement fitted variety
DDC Class
330: Wirtschaft