Structural equation modeling with the SmartPLS

Other Titles
Modelagem de Equações Estruturais com Utilização do Smartpls
Publikationstyp
Journal Article
Date Issued
2014
Sprache
English
Author(s)
Bido, Diógenes de Souza  
Silva, Dirceu da  
Ringle, Christian M.  orcid-logo
Institut
Personalwirtschaft und Arbeitsorganisation W-9  
TORE-URI
http://hdl.handle.net/11420/5429
Journal
Revista brasileira de marketing  
Volume
13
Issue
2
Start Page
56
End Page
73
Citation
Revista brasileira de marketing, Brazilian journal of marketing, 2 (13): 56-73
Publisher DOI
10.5585/remark.v13i2.2717
Publisher
UNINOVE
The objective of this article is to present a didactic example of Structural Equation Modeling using the software SmartPLS 2.0 M3. The program mentioned uses the method of Partial Least Squares and seeks to address the following situations frequently observed in marketing research: Absence of symmetric distributions of variables measured by a theory still in its beginning phase or with little “consolidation”, formative models, and/or a limited amount of data. The growing use of SmartPLS has demonstrated its robustness and the applicability of the model in the areas that are being studied.
Subjects
Structural Equation Modeling
SmartPLS
Partial Least Square
Marketing Application
Modelagem de Equações Estruturais
SmartPLS
Mínimos Quadrados Parciais
Aplicação em Marketing
DDC Class
330: Wirtschaft