Cultural hybrid personalities? Clustering nations according to the big five personality traits

First published in
Management at TUHH research paper series 
Number in series
9
Citation
Management@TUHH Research Paper Series, 9
Publisher DOI
10.2139/ssrn.2179435
While the current motto when leading employees from different cultures is that one size does not fit all, researchers have of late indicated that globalization promotes the interaction and thus adaptation of cultures to a global culture. We therefore explore the key question whether culturally hybrid personalities have emerged referring to the big five personality traits (extroversion, agreeableness, conscientiousness, neuroticism, and openness to experience) collected among the working population (in the context of the International Social Survey Program). We propose a clustering of nations based on personality traits and analyze whether these so called employee motivation dispositional drivers can be summarized into the cultural clusters developed in past research. Our results indicate that there are still seven clusters of different personalities rather than one top layer of global personality or culture; nonetheless, new 'culturally hybrid' personality clusters have emerged, especially among the European cultures.
Schlagworte
culture
GLOBE
Hofstede
big five personality traits
cluster analyses
personality cluster
ISSP
DDC Class
330: Wirtschaft