Disentangling the Effects of Multicollinearity on Segment Retention in Mixture Regression Models

Publikationstyp

Conference Presentation

Publikationsdatum

2010

Author

Becker, Jan-Michael

Sarstedt, Marko

Ringle, Christian M.

Völckner, Franziska

Institut

Personalwirtschaft und Arbeitsorganisation W-9

TORE-URI

http://hdl.handle.net/11420/4223

Citation

32nd INFORMS Marketing Science Conference (2010)

Contribution to Conference

32nd INFORMS Marketing Science Conference, Cologne, Germany

DDC Class

330: Wirtschaft