Cruise line revenue management: overview and research opportunities
First published in
Number in series
Operations Research Proceedings 2016: 441–447 (2018)
Contribution to Conference
While cruise lines share a variety of characteristics with airlines, hotels and especially casinos, revenue management approaches which are suitable for other sectors of the hospitality industry have to be adapted in order to meet the special requirements of cruise lines. Until now, decision support systems, optimization models, as well as pricing and allocation policies for cruise line revenue management have attracted little attention in the field of operations research. Based on a review of the existing literature, research gaps are identified and possible approaches to close these gaps are suggested.