Using PLS-SEM : Issues and Research Opportunities

Publikationstyp
Conference Presentation
Date Issued
2012-08
Sprache
English
Author(s)
Sarstedt, Marko
Ringle, Christian M.
Institut
Personalwirtschaft und Arbeitsorganisation W-9
TORE-URI
http://hdl.handle.net/11420/4214
Citation
Academy of Marketing Science (AMS) World Marketing Congress 2012
Contribution to Conference
Academy of Marketing Science (AMS) World Marketing Congress 2012
DDC Class
330: Wirtschaft