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Using PLS-SEM : Issues and Research Opportunities
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Using PLS-SEM : Issues and Research Opportunities
Basic Data Publication
Publikationstyp
Conference Presentation
Publikationsdatum
2012
Sprache
English
Author
Sarstedt, Marko
Ringle, Christian M.
Institut
Personalwirtschaft und Arbeitsorganisation W-9
TORE-URI
http://hdl.handle.net/11420/4214
Publisher Version
Contribution to Conference
Academy of Marketing Science (AMS) World Marketing Congress, Buckhead, USA
Content
DDC Class
330: Wirtschaft
