Innovieren für preisbewusste Kunden : Analogieeinsatz als Erfolgsfaktor in Schwellenländern

Use of innovative analogies is seen as a promising instrument for systematizing innovation processes in firms, for it allows transferring of existing knowledge and technologies from one knowledge/industrial domain to the other and thus helps in creating new and cost-effective solutions. Their use in developing affordable and efficiency-oriented "frugal innovations" has so far not been researched in the academic works. This conceptual paper based on three explorative case studies from India examines use of innovative analogies in creating frugal solutions and comes to the conclusion that analogies, by the virtue of reducing market and technology risks, have the potential of causing a significantly positive impact on innovations in a resource-constrained environment and targeted at price-sensitive customers. Beyond that, there seems to be a noteworthy scope for learnings in regards to effectively employing analogies that can be transferred from the frugal to the non-frugal context.
Schlagworte
Analogien
Frugale Innovationen
Innovationsmanagement
Schwellenländer
Indien
Analogies
Frugal Innovation
Innovation Management
Emerging Markets
India
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http://doku.b.tu-harburg.de/doku/lic_mit_pod.php
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