Capturing Unobserved Heterogeneity in PLS-SEM Using Iterative Reweighted Regressions

Publikationstyp

Conference Presentation

Date Issued

2016-07

Sprache

English

Author(s)

Schlittgen, Rainer

Ringle, Christian M.

Sarstedt, Marko

Becker, Jan-Michael

Institut

Personalwirtschaft und Arbeitsorganisation W-9

TORE-URI

http://hdl.handle.net/11420/4084

Citation

2016 Academy of Marketing Science® 19th World Marketing Congress

Contribution to Conference

2016 Academy of Marketing Science® 19th World Marketing Congress

DDC Class

330: Wirtschaft