The use of Partial Least Squares (PLS) to address marketing management topics

Publikationstyp
Journal Article
Date Issued
2011
Sprache
English
Herausgeber*innen
Hair, Joseph F.  
Ringle, Christian M.  orcid-logo
Sarstedt, Marko  
Institut
Personalwirtschaft und Arbeitsorganisation W-9  
TORE-URI
http://hdl.handle.net/11420/7104
Journal
Journal of marketing theory and practice  
Citation
Journal of Marketing Theory and Practice ; Vol. 19, No. 2, SPRING 2011, Special Issue
Publisher Link
https://www.jstor.org/stable/i23033531
Publisher
Association of Marketing Theory and Practice
DDC Class
330: Wirtschaft