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The Consumption of Live Sporting Events : Satisfaction of Very Important Fans
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The Consumption of Live Sporting Events : Satisfaction of Very Important Fans
Basic Data Publication
Publikationstyp
Conference Presentation
Publikationsdatum
2011
Sprache
English
Author
Ahrholdt, Dennis C.
Höck, Claudia
Ringle, Christian M.
Institut
Personalwirtschaft und Arbeitsorganisation W-9
TORE-URI
http://hdl.handle.net/11420/4216
Publisher Version
Contribution to Conference
33rd INFORMS Marketing Science Conference, Houston, USA
Content
DDC Class
330: Wirtschaft