A decision support system based on the integration of a theory of constraints and strategic management tools for the selection of product mixes

The selection of products to be offered on the market is a critical decision-making process encountered in all industry sectors. It is not just a matter of maximizing profit or optimizing the utilization of corporate resources but also specifically concerns determining a product portfolio that is most suitably aligned to corporate strengths and that appeals to the most attractive and emerging markets. Hence, corporate competencies such as strategic management and production capabilities must be taken into account concurrently. Starting from this point of view, a twofold decision support system (DSS) has been developed. On the one hand, a theory of constraints (TOC)-based analytic hierarchy process (AHP) approach, including a taboo search algorithm, has been developed in order to derive the right product mix for maximizing the total profit amount by considering the bottleneck problem. On the other hand, a GE/McKinsey screen matrix is added to this consolidated approach to support decision-makers in the formulation of product portfolio strategies. The DSS provides a platform to compare outputs coming from the preceding two processes, which allows for the refinement of the solution. The proposed DSS is executed with a problem dataset from the industry to test its accuracy and reliability.

Subjects

analytical hierarchy process

product mix problem

product portfolio

strategic management

tabu search

theory of constraints

DDC Class

330: Economics

658.8: Of Marketing

Lizenz

https://creativecommons.org/licenses/by/4.0/

Name

applsci-13-12191-v2.pdf

Size

1.71 MB

Format

Adobe PDF

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A decision support system based on the integration of a theory of constraints and strategic management tools for the selection of product mixes