Entscheidungsheuristiken in der PGE - Produktgenerationsentwicklung

Other Titles
Decision heuristics in PGE - product generation development
Publikationstyp
Conference Paper
Date Issued
2017-10
Sprache
German
Author(s)
Bursac, Nikola  
Rapp, Simon  
Albers, Albert  
Breitschuh, Jan  
Tanaiutchawoot, Narucha  
TORE-URI
http://hdl.handle.net/11420/13382
Start Page
275
End Page
286
Citation
DFX 2017: Proceedings of the 28th Symposium Design for X: 275 - 286 (2017)
Contribution to Conference
28th Symposium Design for X, DFX 2017  
Scopus ID
2-s2.0-85034955909
Publisher
Tutech Verlag, TuTech Innovation GmbH
Product development always includes the selection of ideas from a set of potential ideas and thus pointing the way for the subsequent process. Doing this intuitively always implies the risk of not choosing the best option and to be subject to misjudgements. Research in the field of behavioural economics showed that misjudgements in intuitive decision making can be predicted systematically. This is called decisions heuristics. This raises the question if the knowledge from the field of behavioural economics can be important for product development as well. Subsequently a first study is presented, that shows how decisions behaviour depends on the given alternative solutions in a decision making situation in product development.
DDC Class
600: Technik