Does threat of imitation lead to innovation? : The mediating roles of customer and supplier co-creation
Publikationstyp
Conference Paper not in Proceedings
Date Issued
2022-06
Sprache
English
Citation
19th Open and User Innovation Conference: (2022)
Contribution to Conference
Peer Reviewed
true
Subjects
copycat
co-creation
innovation strategy
PLS-SEM
restaurant
DDC Class
330: Wirtschaft