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Enhancing Service Loyalty : New Insights on Nonlinear Effects of Customer Delight and Satisfaction
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Enhancing Service Loyalty : New Insights on Nonlinear Effects of Customer Delight and Satisfaction
Basic Data Publication
Publikationstyp
Conference Presentation
Publikationsdatum
2012
Sprache
English
Author
Ahrholdt, Dennis C.
Gudergan, Siegfried
Ringle, Christian M.
Institut
Personalwirtschaft und Arbeitsorganisation W-9
TORE-URI
http://hdl.handle.net/11420/4207
Publisher Version
Contribution to Conference
INFORMS Annual Meeting, Phoenix, USA
Content
DDC Class
330: Wirtschaft
