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  4. The Use of Partial Least Squares (PLS) to Address Marketing Management Topics
 
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The Use of Partial Least Squares (PLS) to Address Marketing Management Topics

Publikationstyp
Journal Article
Date Issued
2011
Sprache
English
Author(s)
Hair, Joseph F.  
Ringle, Christian M.  orcid-logo
Sarstedt, Marko  
Institut
Personalwirtschaft und Arbeitsorganisation W-9  
TORE-URI
http://hdl.handle.net/11420/4052
Journal
Journal of marketing theory and practice  
Volume
19
Issue
2
Start Page
135
End Page
137
Citation
Journal of Marketing Theory and Practice 19 (2): 135-137 (2011)
DDC Class
000: Allgemeines, Wissenschaft
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