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The Use of Partial Least Squares (PLS) to Address Marketing Management Topics
Publikationstyp
Journal Article
Date Issued
2011
Sprache
English
TORE-URI
Volume
19
Issue
2
Start Page
135
End Page
137
Citation
Journal of Marketing Theory and Practice 19 (2): 135-137 (2011)
DDC Class
000: Allgemeines, Wissenschaft