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Response-based Segmentation in PLS Path Modeling : Application of FIMIX-PLS to American Customer Satisfaction Index Data
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Response-based Segmentation in PLS Path Modeling : Application of FIMIX-PLS to American Customer Satisfaction Index Data
Basic Data Publication
Publikationstyp
Conference Presentation
Date Issued
2010
Sprache
English
Author(s)
Rigdon, Edward E.
Gudergan, Siegfried
Ringle, Christian M.
Sarstedt, Marko
Institut
Personalwirtschaft und Arbeitsorganisation W-9
TORE-URI
http://hdl.handle.net/11420/4225
Publisher Version
Contribution to Conference
Academy of Marketing Science (AMS) Annual Conference, Portland, USA
Content
DDC Class
330: Wirtschaft
