Response-based Segmentation in PLS Path Modeling : Application of FIMIX-PLS to American Customer Satisfaction Index Data

Publikationstyp

Conference Presentation

Date Issued

2010-03

Sprache

English

Author(s)

Rigdon, Edward E.

Gudergan, Siegfried

Ringle, Christian M.

Sarstedt, Marko

Institut

Personalwirtschaft und Arbeitsorganisation W-9

TORE-URI

http://hdl.handle.net/11420/4225

Citation

Academy of Marketing Science (AMS) Annual Conference, 2010

Contribution to Conference

Academy of Marketing Science (AMS) Annual Conference, 2010

DDC Class

330: Wirtschaft