Mass customization information systems in business

Publikationstyp
Book
Date Issued
2007
Sprache
English
Herausgeber*innen
Blecker, Thorsten  orcid-logo
Friedrich, Gerhard  
TORE-URI
https://hdl.handle.net/11420/48921
Start Page
1
End Page
313
Citation
Information Science Reference 978-1-59904-041-7: (2007)
Publisher DOI
10.4018/978-1-59904-039-4
Scopus ID
2-s2.0-84900133247
Publisher
Information Science Reference
ISBN
1-59904-039-5
978-1-59904-039-4
978-1-59904-041-7
Mass customization is a business strategy that aims at satisfying an individual customer's needs with near mass production efficiency. Mass Customization Information Systems in Business provides original and innovative research on IT systems for mass customization. It is a wide-ranging reference collection of chapters describing the solutions, tools, and concepts needed for successful realization of these systems. Mass customized markets, product modeling, and supply chain management are explored in precise detail. This Premier Reference Source provides a comprehensive investigation of the business processes required for manufacturing individualized products.
DDC Class
330: Economics