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In Pursuit of Understanding What Drives Fan Satisfaction
Publikationstyp
Journal Article
Publikationsdatum
2014
Sprache
English
TORE-URI
Enthalten in
Volume
46
Issue
4
Start Page
419
End Page
447
Citation
Journal of Leisure Research, 46 (4): 419-447 (2014)
Publisher DOI
Scopus ID
With economic considerations exerting an ever-increasing influence on soccer club activities, fan satisfaction has become an essential focus for these organizations. Despite the relevance of this topic, the literature has paid little attention to the measurement of fan satisfaction. Based on a thorough literature review and an empirical study of soccer fans, this paper outlines the development of a formative measurement index for fan satisfaction. Using data from a second soccer fan sample, the proposed fan satisfaction (FANSAT) index is assessed and applied to predict attendance. The results of a partial least squares structural equation modeling analysis imply that aspects of the stadium, club management, and the fan-based support for the club are the most important determinants of fan satisfaction.
Schlagworte
satisfaction
leisure experience
multi-attribute model
formative measurement
partial least squares
DDC Class
000: Allgemeines, Wissenschaft