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New Insights on the Relationship between Customer Satisfaction and Loyalty
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New Insights on the Relationship between Customer Satisfaction and Loyalty
Basic Data Publication
Publikationstyp
Conference Presentation
Publikationsdatum
2013
Sprache
English
Author
Schirmer, Nadine
Ringle, Christian M.
Institut
Personalwirtschaft und Arbeitsorganisation W-9
TORE-URI
http://hdl.handle.net/11420/4203
Publisher Version
Contribution to Conference
ISMS Marketing Science, Istanbul, Turkey
Content
DDC Class
330: Wirtschaft
