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Die „Werbeplanung“ als Ausbildungs- und Unterrichtsverfahren im Bereich der Holztechnik
Citation Link: https://doi.org/10.15480/882.16391
Publikationstyp
Journal Article
Date Issued
2025-12-19
Sprache
German
Author(s)
TORE-DOI
Journal
Volume
2
Issue
1
Citation
BAG:on - Online-Journal der BAG Bau, Holz, Farbe 2 (1): (2025)
Publisher DOI
Publisher
Sachsische Landesbibliothek, Staats- und Universitatsbibliothek Dresden
Companies and products must be well known in order to be successful on the market. It is becoming increasingly difficult to stand out, especially when attention is considered “currency” and advertising is often perceived as noise due to its abundance. In order to assert oneself in this environment, strategies for creative ideas and an individual approach are required. Advertising planning is a training and teaching method that promotes the relevant skills and abilities.
DDC Class
620.1: Engineering Mechanics and Materials Science
658.8: Of Marketing
371.33: Teaching Aids, Equipment, Materials
Publication version
publishedVersion
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BAG_ON_v2i1_Kaufmann.pdf
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942.96 KB
Format
Adobe PDF