Are they all the same? : A rethink of young consumers through the lens of generation theories

Journal
Young consumers  
Volume
22
Issue
1
Start Page
1
End Page
9
Citation
Young Consumers 22 (1): 1-9 (2021)
Publisher DOI
10.1108/YC-04-2021-997
Scopus ID
2-s2.0-85111546785
Publisher
Emerald Group Publishing Limited
Subjects
young consumers’ behaviour
lifestyles
behavioural patterns
DDC Class
330: Wirtschaft