The role of retailers as generators and mediators of new product ideas

Publikationstyp
Book part
Date Issued
2019-07-19
Sprache
English
Author(s)
Lüthje, Christian  
Institut
Innovationsmarketing W-3  
TORE-URI
http://hdl.handle.net/11420/8758
Start Page
145
End Page
158
Citation
Rajnish Tiwari und Stephan Buse (Hg.): Managing Innovation in a Global and Digital World. Wiesbaden: Springer Fachmedien Wiesbaden, S. 145–158 (2020)
Publisher Link
https://link.springer.com/chapter/10.1007/978-3-658-27241-8_11
Publisher
Springer Gabler
DDC Class
330: Wirtschaft