Revenue Management Ansätze für die Auftragsannahme in der Make-to-Order Produktion unter Berücksichtigung von Kundenwertigkeiten

Publikationstyp
Doctoral Thesis
Publikationsdatum
2022
Sprache
German
Author
Lohnert, Nina 
Advisor
Fischer, Kathrin orcid-logo
Referee
Kersten, Wolfgang orcid-logo
Title Granting Institution
Technische Universität Hamburg
Place of Title Granting Institution
Hamburg
Examination Date
2022-11-22
Institut
Quantitative Unternehmensforschung und Wirtschaftsinformatik W-4 
DOI
10.15480/882.4768
TORE-URI
http://hdl.handle.net/11420/14316
Citation
Technische Universität Hamburg (2022)
More and more manufacturing companies start production only when an order has been accepted and hence, make use of the make-to-order principle. However, due to limited production capacity, not every order can be accepted. The order acceptance should pursue the usually competing objectives of maximizing profit and, in particular, providing good service to the most important customers. In this dissertation, different revenue management approaches for the order acceptance are developed and analyzed considering both objectives. It can be shown that the developed revenue management strategies work successfully and are able to establish a good trade-off between the competing objectives.
Schlagworte
Revenue management
make-to-order
booking limits
Bid-prices
Kundenorientierung
Auftragsannahme
Order acceptance
Order scheduling
Kapazitätssteuerung
DDC Class
330: Wirtschaft
Lizenz
https://creativecommons.org/licenses/by/4.0/
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