Effective nudging in product design - a case study in the window construction industry

The growing complexity of product design poses a challenge for team management. Nudging, a targeted behavioral influence method, offers a potential tool to address this matter. This study explores how nudges can aid product developers in decision-making. A field study in the innovation management department in the home appliances industry identified effective nudges and their degree of contribution. A workshop format introduced managers to nudge design and use. Findings showed positive impacts of nudges, notably improving transparency, collaboration, and team awareness, proving to be a promising tool for managing complex innovation processes in practical application.

Subjects

Behavioral Economics

Decision Making

Innovation Management

Nudging

Product Development

DDC Class

330: Economics

658.5: Of Production

Publication version

publishedVersion

Lizenz

https://creativecommons.org/licenses/by-nc-nd/4.0/

Name

1-s2.0-S2212827125008224-main.pdf

Size

906.45 KB

Format

Adobe PDF

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Effective nudging in product design - a case study in the window construction industry