Segment Retention and Collinearity in Mixture Regression Analysis

Publikationstyp

Conference Presentation

Date Issued

2010

Sprache

English

Author(s)

Becker, Jan-Michael

Sarstedt, Marko

Ringle, Christian M.

Völckner, Franziska

Institut

Personalwirtschaft und Arbeitsorganisation W-9

TORE-URI

http://hdl.handle.net/11420/4222

Citation

39th Annual Conference of the European Marketing Academy (2010)

Contribution to Conference

39th Annual Conference of the European Marketing Academy (EMAC), Copenhagen, Denmark

DDC Class

330: Wirtschaft