Please use this identifier to cite or link to this item: https://doi.org/10.15480/882.1143
Fulltext available Open Access
Title: "Too good" to succeed? Why not just try “good enough”! : some deliberations on the prospects of frugal innovations
Language: English
Authors: Tiwari, Rajnish  
Herstatt, Cornelius 
Keywords: Frugale Innovationen;Reverse Innovation;Schwellenländer;Indien;China;frugal innovation;reverse innovation;emerging markets;India;China
Issue Date: 2013
Source: http://www.tuhh.de/tim/downloads/arbeitspapiere/Working_Paper_76.pdf
Part of Series: Working paper // Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg = Arbeitspapier 
Volume number: 76
Abstract (english): High-tech, German companies are facing a curious problem: their products are reportedly "too good" for the expanding global markets. So in a way they get "penalised" for offering a superlative quality. At a second glance, though, this doesn’t seem surprising. For, succeeding in the emerging markets like India or China often requires developing market-specific products and services that enable an attractive value proposition without taking recourse to (excessive) over-engineering. Furthermore, the innovations should be able to cope with, and successfully circumvent, the given infrastructural restrictions ever so present in the rural and semi-urban areas in such economies.
URI: http://tubdok.tub.tuhh.de/handle/11420/1145
DOI: 10.15480/882.1143
Institute: Technologie- und Innovationsmanagement W-7 
Type: ResearchPaper
License: http://doku.b.tu-harburg.de/doku/lic_mit_pod.php
Appears in Collections:Publications with fulltext

Files in This Item:
File Description SizeFormat
Working_Paper_76.pdf769,71 kBAdobe PDFThumbnail
View/Open
Show full item record

Page view(s)

639
Last Week
0
Last month
11
checked on Sep 28, 2020

Download(s)

476
checked on Sep 28, 2020

Google ScholarTM

Check

Note about this record

Export

Items in TORE are protected by copyright, with all rights reserved, unless otherwise indicated.