Titel: Global innovation strategies of German hidden champions in key emerging markets
Sprache: English
Autor/Autorin: Buse, Stephan 
Tiwari, Rajnish  
Schlagwörter: Mittelstand;BRIC;Indien;China;Frugale Innovationen;Hidden Champions;BRIC;India;China;frugal innovation
Erscheinungsdatum: 2014
Quellenangabe: http://www.tuhh.de/tim/downloads/arbeitspapiere/Working_Paper_85.pdf
Teil der Schriftenreihe: Working paper // Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg = Arbeitspapier 
Bandangabe: 85
Zusammenfassung (englisch): Aim of this study is to analyse product-related innovation strategies of German Hidden Champions (globally leading, mid-sized companies) in the BRIC countries, especially in the fast growing and still unsaturated markets of China and India. With the help of an empirical survey we discover that the BRIC markets are perceived to be of high and growing strategic importance. An overwhelming majority of the surveyed firms market their global, adapted, or exclusively developed products in those countries. The survey reveals that companies very often target high-end, premium segments with global products developed at the headquarters. With such a strong focus on affluent customers Hidden Champions run the risk of ignoring very large customers groups that seek affordable excellence in products (“frugal innovation”).
URI: http://tubdok.tub.tuhh.de/handle/11420/1178
DOI: 10.15480/882.1176
Institut: Technologie- und Innovationsmanagement W-7 
Dokumenttyp: InProceedings (Aufsatz / Paper einer Konferenz etc.)
Enthalten in den Sammlungen:Publications (tub.dok)

Dateien zu dieser Ressource:
Datei Beschreibung GrößeFormat
Working_Paper_85.pdf1,18 MBAdobe PDFMiniaturbild
Öffnen/Anzeigen
Zur Langanzeige

Seitenansichten

619
Letzte Woche
1
Letzten Monat
22
checked on 22.02.2019

Download(s)

216
checked on 22.02.2019

Google ScholarTM

Prüfe

Export

Alle Ressourcen in diesem Repository sind urheberrechtlich geschützt.