Please use this identifier to cite or link to this item: https://doi.org/10.15480/882.1176
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dc.contributor.authorBuse, Stephan-
dc.contributor.authorTiwari, Rajnish-
dc.contributor.otherThe XXV ISPIM Conference – Innovation for Sustainable Economyde_DE
dc.date.accessioned2014-07-02T10:34:24Zde_DE
dc.date.available2014-07-02T10:34:24Zde_DE
dc.date.issued2014de_DE
dc.identifier.citationhttp://www.tuhh.de/tim/downloads/arbeitspapiere/Working_Paper_85.pdfde_DE
dc.identifier.other789411121de_DE
dc.identifier.urihttp://tubdok.tub.tuhh.de/handle/11420/1178-
dc.description.abstractAim of this study is to analyse product-related innovation strategies of German Hidden Champions (globally leading, mid-sized companies) in the BRIC countries, especially in the fast growing and still unsaturated markets of China and India. With the help of an empirical survey we discover that the BRIC markets are perceived to be of high and growing strategic importance. An overwhelming majority of the surveyed firms market their global, adapted, or exclusively developed products in those countries. The survey reveals that companies very often target high-end, premium segments with global products developed at the headquarters. With such a strong focus on affluent customers Hidden Champions run the risk of ignoring very large customers groups that seek affordable excellence in products (“frugal innovation”).en
dc.language.isoende_DE
dc.relation.ispartofseriesWorking paper // Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg = Arbeitspapier;85de_DE
dc.rightsinfo:eu-repo/semantics/openAccess-
dc.rights.urihttp://doku.b.tu-harburg.de/doku/lic_mit_pod.phpde
dc.subjectMittelstandde_DE
dc.subjectBRICde_DE
dc.subjectIndiende_DE
dc.subjectChinade_DE
dc.subjectFrugale Innovationende_DE
dc.subjectHidden Championsde_DE
dc.subjectBRICde_DE
dc.subjectIndiade_DE
dc.subjectChinade_DE
dc.subjectfrugal innovationde_DE
dc.titleGlobal innovation strategies of German hidden champions in key emerging marketsde_DE
dc.typeinProceedingsde_DE
dc.identifier.urnurn:nbn:de:gbv:830-tubdok-12764de_DE
dc.identifier.doi10.15480/882.1176-
dc.type.dinicontributionToPeriodical-
dc.subject.ddccode330-
dcterms.DCMITypeText-
tuhh.identifier.urnurn:nbn:de:gbv:830-tubdok-12764de_DE
tuhh.publikation.typconferenceObjectde_DE
tuhh.publikation.sourcehttp://www.tuhh.de/tim/downloads/arbeitspapiere/Working_Paper_85.pdfde_DE
tuhh.opus.id1276de_DE
tuhh.gvk.ppn789411121de_DE
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tuhh.pod.urlhttp://www.epubli.de/oai/tu-hamburg/1276?idp=urn:nbn:de:gbv:830-tubdok-12764de_DE
tuhh.pod.allowedtruede_DE
dc.identifier.hdl11420/1178-
tuhh.abstract.englishAim of this study is to analyse product-related innovation strategies of German Hidden Champions (globally leading, mid-sized companies) in the BRIC countries, especially in the fast growing and still unsaturated markets of China and India. With the help of an empirical survey we discover that the BRIC markets are perceived to be of high and growing strategic importance. An overwhelming majority of the surveyed firms market their global, adapted, or exclusively developed products in those countries. The survey reveals that companies very often target high-end, premium segments with global products developed at the headquarters. With such a strong focus on affluent customers Hidden Champions run the risk of ignoring very large customers groups that seek affordable excellence in products (“frugal innovation”).de_DE
tuhh.publication.instituteTechnologie- und Innovationsmanagement W-7de_DE
tuhh.identifier.doi10.15480/882.1176-
tuhh.type.opusInProceedings (Aufsatz / Paper einer Konferenz etc.)-
tuhh.institute.germanTechnologie- und Innovationsmanagement W-7de
tuhh.institute.englishTechnology and Innovation Management W-7en
tuhh.institute.id13de_DE
tuhh.type.id16de_DE
tuhh.gvk.hasppntrue-
tuhh.series.nameWorking paper // Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg = Arbeitspapier-
dc.type.drivercontributionToPeriodical-
dc.identifier.oclc930768198-
dc.type.casraiConference Paper-
tuhh.relation.ispartofseriesWorking paper // Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg = Arbeitspapier-
tuhh.relation.ispartofseriesnumber85de
datacite.resourceTypeConference Paper-
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item.contributorGNDThe XXV ISPIM Conference – Innovation for Sustainable Economy-
item.creatorOrcidBuse, Stephan-
item.creatorOrcidTiwari, Rajnish-
item.grantfulltextopen-
item.creatorGNDBuse, Stephan-
item.creatorGNDTiwari, Rajnish-
item.contributorOrcidThe XXV ISPIM Conference – Innovation for Sustainable Economy-
item.mappedtypeinProceedings-
item.openairecristypehttp://purl.org/coar/resource_type/c_5794-
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item.seriesrefWorking paper // Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg = Arbeitspapier;85-
item.cerifentitytypePublications-
item.tuhhseriesidWorking paper // Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg = Arbeitspapier-
item.languageiso639-1en-
item.openairetypeinProceedings-
crisitem.author.deptTechnologie- und Innovationsmanagement W-7-
crisitem.author.deptTechnologie- und Innovationsmanagement W-7-
crisitem.author.orcid0000-0002-4308-1707-
crisitem.author.orcid0000-0002-7510-4010-
crisitem.author.parentorgStudiendekanat Management-Wissenschaften und Technologie (W)-
crisitem.author.parentorgStudiendekanat Management-Wissenschaften und Technologie (W)-
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