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Publisher DOI: 10.1108/17554191211228029
Title: Assessing India's lead market potential for cost‐effective innovations
Language: English
Authors: Tiwari, Rajnish  
Herstatt, Cornelius 
Keywords: Lead markets; Frugal Innovations; India; Disruptive innovations; Bottom of the pyramid; Innovation; Emerging markets
Issue Date: 2012
Publisher: Emerald
Source: Journal of Indian Business Research 2 (4): 97-115 (2012)
Abstract (english): 
The purpose of the present study is to assess India’s potential as a lead market for cost-effective frugal innovations. This is of special interest since lead markets have traditionally existed in economically highly developed countries, whereas developing countries have faced negative country-of-origin effects. In the case of India a reversal of this trend may be observed, for some time. The paper aims to identify factors which are impacting India’s emerging role as a fountainhead of frugal innovations. The research will have implications for locational decisions in setting up global innovation/ research and development (R&D) activities.
DOI: 10.15480/882.1519
ISSN: 1755-4195
Journal: Journal of Indian Business Research 
Institute: Technologie- und Innovationsmanagement W-7 
Document Type: Article
Permission Note: Dieser Beitrag ist mit Zustimmung des Rechteinhabers aufgrund einer (DFG geförderten) Allianz- bzw. Nationallizenz frei zugänglich. This publication is with permission of the rights owner freely accessible due to an Alliance licence and a national licence (funded by the DFG, German Research Foundation) respectively.
License: In Copyright In Copyright
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