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https://doi.org/10.15480/882.1519

Publisher DOI: | 10.1108/17554191211228029 | Title: | Assessing India's lead market potential for cost‐effective innovations | Language: | English | Authors: | Tiwari, Rajnish ![]() Herstatt, Cornelius |
Keywords: | Lead markets; Frugal Innovations; India; Disruptive innovations; Bottom of the pyramid; Innovation; Emerging markets | Issue Date: | 2012 | Publisher: | Emerald | Source: | Journal of Indian Business Research 2 (4): 97-115 (2012) | Abstract (english): | The purpose of the present study is to assess India’s potential as a lead market for cost-effective frugal innovations. This is of special interest since lead markets have traditionally existed in economically highly developed countries, whereas developing countries have faced negative country-of-origin effects. In the case of India a reversal of this trend may be observed, for some time. The paper aims to identify factors which are impacting India’s emerging role as a fountainhead of frugal innovations. The research will have implications for locational decisions in setting up global innovation/ research and development (R&D) activities. |
URI: | http://tubdok.tub.tuhh.de/handle/11420/1522 | DOI: | 10.15480/882.1519 | ISSN: | 1755-4195 | Journal: | Journal of Indian Business Research | Institute: | Technologie- und Innovationsmanagement W-7 | Document Type: | Article | Permission Note: | Dieser Beitrag ist mit Zustimmung des Rechteinhabers aufgrund einer (DFG geförderten) Allianz- bzw. Nationallizenz frei zugänglich. This publication is with permission of the rights owner freely accessible due to an Alliance licence and a national licence (funded by the DFG, German Research Foundation) respectively. | License: | ![]() |
Appears in Collections: | Publications with fulltext |
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