Please use this identifier to cite or link to this item: https://doi.org/10.15480/882.1519
DC FieldValueLanguage
dc.contributor.authorTiwari, Rajnish-
dc.contributor.authorHerstatt, Cornelius-
dc.date.accessioned2018-02-08T13:35:58Z-
dc.date.available2018-02-08T13:35:58Z-
dc.date.issued2012-
dc.identifier.citationJournal of Indian Business Research 2 (4): 97-115 (2012)de_DE
dc.identifier.issn1755-4195de_DE
dc.identifier.urihttp://tubdok.tub.tuhh.de/handle/11420/1522-
dc.description.abstractThe purpose of the present study is to assess India’s potential as a lead market for cost-effective frugal innovations. This is of special interest since lead markets have traditionally existed in economically highly developed countries, whereas developing countries have faced negative country-of-origin effects. In the case of India a reversal of this trend may be observed, for some time. The paper aims to identify factors which are impacting India’s emerging role as a fountainhead of frugal innovations. The research will have implications for locational decisions in setting up global innovation/ research and development (R&D) activities.en
dc.language.isoende_DE
dc.publisherEmeraldde_DE
dc.relation.ispartofJournal of Indian Business Researchde_DE
dc.rightsinfo:eu-repo/semantics/openAccess-
dc.subjectLead marketsde_DE
dc.subjectFrugal Innovationsde_DE
dc.subjectIndiade_DE
dc.subjectDisruptive innovationsde_DE
dc.subjectBottom of the pyramidde_DE
dc.subjectInnovationde_DE
dc.subjectEmerging marketsde_DE
dc.subject.ddc330: Wirtschaftde_DE
dc.titleAssessing India's lead market potential for cost‐effective innovationsde_DE
dc.typeArticlede_DE
dc.identifier.urnurn:nbn:de:gbv:830-88218477-
dc.identifier.doi10.15480/882.1519-
dc.type.diniarticle-
dc.subject.ddccode330-
dcterms.DCMITypeText-
tuhh.identifier.urnurn:nbn:de:gbv:830-88218477de_DE
tuhh.oai.showtrue-
dc.identifier.hdl11420/1522-
tuhh.abstract.englishThe purpose of the present study is to assess India’s potential as a lead market for cost-effective frugal innovations. This is of special interest since lead markets have traditionally existed in economically highly developed countries, whereas developing countries have faced negative country-of-origin effects. In the case of India a reversal of this trend may be observed, for some time. The paper aims to identify factors which are impacting India’s emerging role as a fountainhead of frugal innovations. The research will have implications for locational decisions in setting up global innovation/ research and development (R&D) activities.de_DE
tuhh.publisher.doi10.1108/17554191211228029-
tuhh.publication.instituteTechnologie- und Innovationsmanagement W-7de_DE
tuhh.identifier.doi10.15480/882.1519-
tuhh.type.opus(wissenschaftlicher) Artikelde
tuhh.institute.germanTechnologie- und Innovationsmanagement W-7de
tuhh.institute.englishTechnologie- und Innovationsmanagement W-7de_DE
tuhh.gvk.hasppnfalse-
tuhh.hasurnfalse-
openaire.rightsinfo:eu-repo/semantics/openAccessde_DE
dc.type.driverarticle-
dc.type.casraiJournal Articleen
tuhh.container.issue2de_DE
tuhh.container.volume4de_DE
tuhh.container.startpage97de_DE
tuhh.container.endpage115de_DE
dc.rights.nationallicensetruede_DE
dc.rights.nltextDieser Beitrag ist mit Zustimmung des Rechteinhabers aufgrund einer (DFG geförderten) Allianz- bzw. Nationallizenz frei zugänglich. This publication is with permission of the rights owner freely accessible due to an Alliance licence and a national licence (funded by the DFG, German Research Foundation) respectively.de_DE
item.fulltextWith Fulltext-
item.creatorOrcidTiwari, Rajnish-
item.creatorOrcidHerstatt, Cornelius-
item.creatorGNDTiwari, Rajnish-
item.creatorGNDHerstatt, Cornelius-
item.grantfulltextopen-
crisitem.author.deptTechnologie- und Innovationsmanagement W-7-
crisitem.author.deptTechnologie- und Innovationsmanagement W-7-
crisitem.author.orcid0000-0002-7510-4010-
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