Marketing research: methods, measures, and analytics

Publikationstyp
Conference Presentation
Date Issued
2019-07
Sprache
English
Author(s)
Ringle, Christian M.  orcid-logo
Institut
Personalwirtschaft und Arbeitsorganisation W-9  
TORE-URI
http://hdl.handle.net/11420/4405
Citation
22nd Annual Academy of Marketing Science (AMS) World Marketing Congress (WMC) 2019
Contribution to Conference
22nd Annual Academy of Marketing Science (AMS) World Marketing Congress (WMC) 2019  
DDC Class
600: Technology