How AI can increase resilience in small and medium-sized companies

This paper examines how generative artificial intelligence (AI) can be integrated into the strategic management process to strengthen the resilience of small and medium-sized enterprises (SMEs). The strategic management process is divided into three phases: First, the collection and structuring of unstructured data from the macro- and microeconomic environment takes place. Here, AI provides support by efficiently collecting and clustering relevant information, enabling decision-makers to better assess current trends and developments. In the second phase, the evaluation of internal resources, AI helps to capture implicit knowledge within the company and systematically analyze it in order to uncover strengths and weaknesses. In the final phase of strategy development, AI combines internal and external data, generates new strategic approaches and thus supports the derivation of concrete fields of action. AI acts as a partner that significantly improves decision-making and strengthens the company's resilience through sound strategic planning.

Subjects

Generative Artificial Intelligence

Strategic Management Process

Resilience of SME

DDC Class

658: Marketing

006: Special computer methods

338: Production

Publication version

publishedVersion

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https://creativecommons.org/licenses/by/4.0/

Name

117_How AI can increase resilience in small and medium-sized companies_January 2025.pdf

Type

Main Article

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403.79 KB

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Adobe PDF

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How AI can increase resilience in small and medium-sized companies