“I Thought It Was Just About Technology.” – A Discourse-Analytical Reconstruction of The Images of Big Data & Analytics in Business Magazines

Reinecke, PaulinePaulineReineckeWrona, ThomasThomasWrona2021-02-222021-02-222020-03-03Global Business Innovation (GBI) Seminar Series at Royal Melbourne Institute of Technology (2020)http://hdl.handle.net/11420/8887enAllgemeines, Wissenschaft“I Thought It Was Just About Technology.” – A Discourse-Analytical Reconstruction of The Images of Big Data & Analytics in Business MagazinesConference PresentationPresentation