Hair, Joseph F.Joseph F.HairCheah, Jun HwaJun HwaCheahRingle, Christian M.Christian M.RingleSarstedt, MarkoMarkoSarstedtTing, HiramHiramTing2021-01-132021-01-132021-01-11European Business Review 33 (1): 1-8 (2021)http://hdl.handle.net/11420/8402en1758-7107European business review202118Allgemeines, WissenschaftGuest editorial: predicting consumer behavior using partial least squares structural equation modeling (PLS-SEM)Editorial10.1108/EBR-01-2021-307Other