Nunkoo, RobinRobinNunkooTeeroovengadum, ViraiyanViraiyanTeeroovengadumRingle, Christian M.Christian M.Ringle2022-01-172022-01-172021in: Handbook of Research Methods for Marketing Management. Edward Elgar Publishing: 1-15 (2021)http://hdl.handle.net/11420/11494enWirtschaftIntroduction: advances in marketing research methodsBook Part10.4337/9781788976954.00005Other