Sarstedt, MarkoMarkoSarstedtRingle, Christian M.Christian M.RingleGudergan, SiegfriedSiegfriedGudergan2019-12-122019-12-122016-03-01Annals of Tourism Research, 57: 279-284 (2016-03-01)http://hdl.handle.net/11420/4014en0160-7383Annals of tourism research2016279284ManagementGuidelines for treating unobserved heterogeneity in tourism research: A comment on Marques and Reis (2015)Commentary10.1016/j.annals.2015.10.006Other