Damberg, SvenjaSvenjaDambergFritz, Morgane M. C.Morgane M. C.FritzSaari, Ulla A.Ulla A.Saari2025-11-282025-11-282025Routledge 978-1-003-28547-2: 185-196 (2025)https://hdl.handle.net/11420/59247The principal values and drivers of born-sustainable companies are built into the core of their business models and are crucial to achieve some of the critical SDGs. In this chapter, we analyze how born-sustainable and sustainability-driven companies present themselves, including how they have built their businesses, by focusing on their core sustainability values. These components offer guidance for companies that need to develop their business models to become more sustainable in alignment with the SDGs. We apply a case study methodology to assess companies from the clothes and apparel, cosmetics, and food industries and use secondary data. Based on our findings, we present a conceptual model of how these case companies build their business models on a sustainable foundation that promotes key SDGs. This helps build more sustainable business and practices, which will help ensure overall well-being in the society and have a positive impact on the natural environment.enSocial Sciences::330: EconomicsBook Part10.4324/9781003285472-13Book Chapter