Handbook of research methods for marketing management

2022-01-172022-01-172021Edward Elgar Publishing (2021)978-1-78897-694-7978-1-78897-695-4http://hdl.handle.net/11420/11493enWirtschaftHandbook of research methods for marketing managementBook10.4337/9781788976954Nunkoo, RobinRobinNunkooTeeroovengadum, ViraiyanViraiyanTeeroovengadumRingle, Christian M.Christian M.RingleOther