Customer-perceived reputation and sustainable satisfaction in the German banking sector: structured abstract

Damberg, SvenjaSvenjaDamberg2021-06-072021-06-072021-06Academy of Marketing Science (AMS), World Marketing Congress (WMC) 2021http://hdl.handle.net/11420/9689enAllgemeines, WissenschaftWirtschaftCustomer-perceived reputation and sustainable satisfaction in the German banking sector: structured abstractConference Presentation