Achtelik, TimoTimoAchtelikAbdalla, KanzyKanzyAbdallaHerstatt, CorneliusCorneliusHerstatt2025-04-102025-04-102025-01Technische Universität Hamburg (2025)https://hdl.handle.net/11420/55250Frugal innovation and frugal engineering are becoming increasingly important in both academic and practical discussions in the face of various economic, social and environmental pressures. Despite numerous positive associations and opportunities of frugality in the corporate environment, the discourse is still characterized by several barriers and enablers that impede a broad diffusion. In our paper, we contrast these barriers and enablers using a mix of industry evidence from action research and interview studies. In doing so, we highlight common misconceptions in the conceptual understanding of frugal engineering and create new perspectives on frugal product development specifically for practitioners in the field.enhttps://creativecommons.org/licenses/by/4.0/Frugality | Frugal Innovation | Frugal Engineering | Over-Engineering | Global InnovationTechnology::658: General Managament::658.5: Of ProductionTechnology::620: EngineeringWorking Paperhttps://doi.org/10.15480/882.1502710.15480/882.15027Working Paper