Buschow, ChristopherChristopherBuschowLaugemann, RabeaRabeaLaugemann2023-09-222023-09-222020-09-01Journalism and Mass Communication Educator 75 (3): 321-334 (2020)https://hdl.handle.net/11420/43393Entrepreneurship and new venture creation are seen as important drivers of media industry’s change and renewal. However, whether newly founded companies will emerge in the future depends to a large extent on entrepreneurial individuals. Through a survey of students from 47 German universities (N = 720), this study identifies critical factors that explain the entrepreneurial intention of today’s mass communication students, who are likely to be among the future start-up founders in journalism and media industry. Conclusions drawn indicate possibilities for the early identification of potential media entrepreneurs and their ongoing encouragement by journalism and mass communication educators.en2161-432620203321334SAGE Publicationscareer choiceentrepreneurshipjournalism and mass communication educationpersonality typequantitative researchstudentssurveyEconomicsNews media, journalism, publishingSocial SciencesJournal Article10.1177/1077695820912146Journal Article