The crucial role of domain knowledge in evaluating early-stage new product ideas

Herstatt, CorneliusCorneliusHerstatt1151616860000-0001-5585-1169Decker, FlorianFlorianDecker2020-05-072020-05-072018Springer Gabler (2018)http://hdl.handle.net/11420/6067enWirtschaftThe crucial role of domain knowledge in evaluating early-stage new product ideasDoctoral ThesisEling, KatrinKatrinElingOther