What drives customer loyalty? : Nonlinear effects of customer delight and satisfaction on loyalty and the moderating role of service experience

Ahrholdt, Dennis C.Dennis C.AhrholdtGudergan, SiegfriedSiegfriedGuderganRingle, Christian M.Christian M.Ringle2020-01-062020-01-062013-07Academy of Marketing Science (AMS) World Marketing Congress (WMC), 2013http://hdl.handle.net/11420/4289enWirtschaftWhat drives customer loyalty? : Nonlinear effects of customer delight and satisfaction on loyalty and the moderating role of service experienceConference Presentation