Discourses as macro-environments of international business : a comparative study on interpretive frames of Big Data & analytics in Germany and China

Reinecke, PaulinePaulineReineckeWrona, ThomasThomasWrona2021-02-182021-02-182020-11Annual Meeting of the Commission of International Management of the German Academic Association of Business Research (VHB): (2020)http://hdl.handle.net/11420/8850enWirtschaftDiscourses as macro-environments of international business : a comparative study on interpretive frames of Big Data & analytics in Germany and ChinaConference PresentationOther