Using partial least squares path modeling in advertising research : basic concepts and recent issues

Henseler, JörgJörgHenselerRingle, Christian M.Christian M.RingleSarstedt, MarkoMarkoSarstedt2019-10-212019-10-212012Handbook of Research on International Advertising : 252-276 (2012)http://hdl.handle.net/11420/3585enWirtschaftUsing partial least squares path modeling in advertising research : basic concepts and recent issuesBook Part10.4337/9781781001042.00023Other