Hair, Joseph F.Joseph F.HairSarstedt, MarkoMarkoSarstedtRingle, Christian M.Christian M.RingleGudergan, SiegfriedSiegfriedGudergan2025-01-072019-12-132024SAGE Publications, Inc; 2. Edition (2024-01-29)978-1-4833-7739-1https://tore.tuhh.de/handle/11420/52983Written as an extension of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Second Edition, this easy-to-understand, practical guide covers advanced content on PLS-SEM to help students and researchers apply techniques to research problems and accurately interpret results. The book provides a brief overview of basic concepts before moving to the more advanced material. Offering extensive examples on SmartPLS 3 software (www.smartpls.com) and accompanied by free downloadable data sets, the book emphasizes that any advanced PLS-SEM approach should be carefully applied to ensure that it fits the appropriate research context and the data characteristics that underpin the research.enWirtschaftBookBook