Damberg, SvenjaSvenjaDambergFritz, Morgane Marie CarolineMorgane Marie CarolineFritzSaari, Ulla A.Ulla A.Saari2022-08-082022-08-082022-0628th ISDRS Conference: 1830 (2022)http://hdl.handle.net/11420/13409The principal values and drivers of born-sustainable and sustainability-driven companies are built in the core of the companies’ business models. These sustainable business model elements are crucial for achieving some of the critical SDGs in the business context. The emphasis given to sustainability values in born-sustainable companies, and their impact on the sustainable business model development of the companies from the very start, can help in creating more positive impact to society and the environment. Previously, the 3P’s (People, Planet, Profit) approach has given some general guidance to companies on how to consider social and environmental aspects, instead of too much focus on the financial success of a company. However, this is clearly insufficient, as the corporate social responsibility activities in many companies have not been incorporated tightly enough into their respective business models. In fact, we argue that those businesses focusing mainly on the profit side of their business will not be able to provide anymore safe solutions to society and the environment.enborn-sustainableSDGcore valueQCAbusiness model innovationSozialwissenschaften, SoziologiePolitikWirtschaftConference Paperhttps://sh.diva-portal.org/smash/record.jsf?pid=diva2%3A1718497&dswid=4134Conference Paper